Back To Top

With each passing day, it has become almost impossible to live independently of the digital world that surrounds our lives like a network. So, what do we mean by digitalization?

Digitalization is literally the business of transferring the various data uncovered to digital media that users can access (through the ways of seeing, hearing) using various technological devices.

According to the “2020 World Internet Use and Social Media Statistics” report published by We are Social and Hootsuite, 4.59 billion people (59% of the world’s population) are considered internet users. In another study conducted by the same institutions, 3.80 billion people (49% of the world’s population) are identified as social media users. As these figures show, if you are not committed to a lonely life in northern Greenland or a life free of humanity in the Amazon forests, it is very unlikely that you will live without using the digital world.

In the early 2000s, when internet infrastructure began to become widespread in our country, digital media had a very unreliable image in the eyes of people.  Today, it has become a digital world where you shop at home, order the food you want when you feel like it, or to look at the recipe of the dish, to research the things you are curious about, where you do your various business interviews, do your work from home when the time is right, and use it to chat for hours with loved ones far away.  In today’s conditions, adaptation to digitalization and the use of digital tools, especially digital communication channels, are more of a necessity than a luxury. As an example; many people immediately notice the lack of space between them and digital communication when suddenly the internet is gone at home or the right to use the internet on their phone suddenly ends!

Today, digital communication is also seen as one of the factors that shapes business life and even ensures that business life is sustainable. Through social networks such as LinkedIn and Xing, individuals can interact and communicate with each other and engage in various actions that will benefit their careers and even the organizations they are affiliated with.As a result, especially the management level of organizations understands how important digital communication is and positions them as part of corporate governance by using digital communication tools on many important issues.

Digitalization brought with it irreversible habits and the easy formation of permanent behavioral patterns. Not so long ago, the side-building phones we used 40 years ago have now been replaced by smartphones, telegrams and letters, and emails and social media posts. Actively using digital communication channels in 21st century conditions plays an important role in accessing the information needed or creating social interaction.